User Satisfaction

A measure of how well users' expectations and needs are met when interacting with a Single Sign-On (SSO) protocol.

Description

User satisfaction in the Single Sign-On (SSO) protocol industry refers to the degree to which users feel content with their experience when accessing multiple applications with a single set of credentials. This satisfaction is influenced by various factors including ease of use, speed of authentication, security measures, and the overall reliability of the SSO system. High user satisfaction often leads to improved productivity, reduced frustration, and enhanced loyalty to the service. For instance, when users can efficiently log into multiple corporate applications like Google Workspace, Microsoft 365, and Salesforce with a single login, they are likely to feel more satisfied than if they had to manage separate logins for each service. Additionally, a seamless experience during the login process, with minimal interruptions or errors, significantly boosts user satisfaction. On the other hand, if users frequently encounter issues such as long authentication times or complicated recovery processes, their satisfaction can diminish, leading to potential disengagement from the service.

Examples

  • A survey showed that 85% of users prefer SSO systems that allow them to log in to multiple services with one click.
  • Companies using Okta's SSO reported a 30% increase in employee productivity due to faster access to necessary applications.

Additional Information

  • User satisfaction is often measured through feedback surveys and Net Promoter Scores (NPS).
  • Improving user satisfaction can lead to lower support costs as users encounter fewer login-related issues.

References