A method allowing users to log into a website or application using their social media account credentials.
Description
Social Login is a convenient authentication process that enables users to access online services using their existing social media accounts, such as Facebook, Google, or Twitter. Instead of creating a new username and password for every site, users can simply click on a social login button and authorize the website to access their social media profile. This process leverages Single Sign-On (SSO) protocols, which streamline the login experience by allowing users to authenticate with a single set of credentials across multiple platforms. This not only enhances user experience by reducing friction during the sign-up process but also helps businesses gather valuable user data, such as email addresses and profile information, with user consent. Popular websites and apps increasingly adopt social login to improve user engagement and conversion rates, making it a key feature in the digital landscape.
Examples
- Facebook Login: Used by many websites to allow users to sign in using their Facebook account.
- Google Sign-In: A widely accepted option for accessing various applications with Google account credentials.
Additional Information
- Increases conversion rates by simplifying the registration process for new users.
- Enhances security by reducing password fatigue, encouraging users to use unique credentials.