The percentage of users who continue to use a Single Sign-On (SSO) service over a specific period.
Description
In the context of Single Sign-On (SSO) protocols, retention rate measures how effectively an SSO solution keeps users engaged with its services after initial adoption. A high retention rate indicates that users find value in the SSO system, as it simplifies their login experiences across multiple platforms, improving security and convenience. For example, if a company implements an SSO system and 80 out of 100 users still use it after six months, the retention rate is 80%. Factors influencing retention can include user experience, ease of integration with applications, and ongoing support. Organizations often analyze retention rates to gauge the effectiveness of their SSO solutions and make necessary improvements, such as enhancing user interfaces or providing better support resources. Keeping a close watch on retention rates helps companies identify potential issues early and adapt their strategies to ensure ongoing user satisfaction and loyalty.
Examples
- A university using an SSO for student access sees a retention rate of 90% after the first semester, indicating that students appreciate the convenience.
- A corporation implementing an SSO solution for employee access to various applications tracks a 75% retention rate after one year, prompting them to enhance user training and support.
Additional Information
- Retention rates can be influenced by the frequency of software updates and new feature releases that enhance user experience.
- Regular user feedback sessions can help organizations understand pain points and improve retention rates effectively.