Retention metrics are measurements used to evaluate how well a service keeps its users engaged over time.
Description
In the context of Single Sign-On (SSO) protocols, retention metrics assess how effectively users continue to utilize a service that allows them to log in once and access multiple applications without needing to re-enter credentials. High retention rates indicate that users find the SSO solution valuable and user-friendly. Common retention metrics include user engagement rates, the frequency of logins, and the length of time users remain active on a platform. For instance, if a company implements an SSO solution like Okta and finds that 90% of users log in at least once a week, this suggests strong retention. Conversely, if retention drops to 50% within six months, it may signal issues with user experience or security concerns. Monitoring these metrics helps organizations refine their SSO offerings, improve user experience, and ultimately drive customer loyalty.
Examples
- A company using SSO to manage access for 1,000 employees tracks that 800 log in weekly, indicating an 80% retention rate.
- After implementing a new SSO feature, a SaaS provider notes that daily active users increase by 25%, highlighting improved user retention.
Additional Information
- Retention metrics can help identify trends in user behavior, informing future updates and enhancements to the SSO system.
- High retention rates can reduce operational costs associated with user account management and password recovery.