The percentage of users who complete a desired action after using a Single Sign-On (SSO) solution.
Description
In the context of Single Sign-On (SSO) protocols, the conversion rate refers to the proportion of users who successfully log in and complete the intended action, such as accessing a service or making a purchase, after authenticating through an SSO system. For instance, if 100 users attempt to access a web application using SSO, and 75 of them successfully log in and use the application, the conversion rate would be 75%. This metric is crucial for businesses that implement SSO solutions, as it directly impacts user engagement and satisfaction. A high conversion rate indicates that the SSO is effectively streamlined and user-friendly, enabling users to access multiple services with minimal friction. Conversely, a low conversion rate may highlight issues such as technical difficulties, unclear user interfaces, or inadequate user education on how to use the SSO system effectively. Monitoring this rate helps organizations optimize their SSO implementations, enhance user experience, and ultimately drive higher levels of interaction and revenue.
Examples
- A retail website sees a conversion rate of 85% after implementing Google SSO, significantly increasing user engagement.
- A SaaS platform experiences a drop in conversion rate to 40% due to complicated authentication steps in its SSO process.
Additional Information
- Improving conversion rates can lead to better customer retention and increased revenue.
- Regularly analyzing conversion rates helps identify areas for improvement in the user authentication process.